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Written by Femi Salako
In answering those qualities that stand some men out from the crowd others, Edward Adegbite is rare on plural fronts. This personality is undoubtedly uncommon with talents and approaches to life. Readily armed to the teeth with gifts and guts, Eddy is resourceful and possess outstanding analytical and strategic skills.
This great citizen is a prodigious professional with capacities for apt handling of trends, crisis and reputation, branding, marketing, and achieving results with precision. He strives for excellence in all endeavours, believing that professionals should attain only the best.
A consummate corporate communication practitioner, Eddy, past president of banking industry body, the Association of Corporate Affairs Managers of Banks in Nigeria (ACAMB), has been a sturdy influence in the various circles. He weilds huge influence in business as he does in politics, making him a constant star on the various climes.
A buddy and associate of Ogun State Governor-elect, Dapo Abiodun, Ademosu made significant contributions in his own right to the winning of Abiodun who he believes has incredible capacity to drive the gateway state to greater prosperity.
Eddy, as a media luminary, holds profound dexterity for handling corporate image of organizations and its dealings with various publics.Organise and present functional media releases, analysis of media reports and consequences on organizational goals.
Link key external policy makers, opinion leaders, media practitioners, and union leaders, etc. to achieve organizational objectives. Formulate and execute appropriate policies and programmes for specialized publics of organizations including shareholders relations, financial relations, community relations, customers’ relations, regulatory or governmental relations.
Eddy’s versatility is second to none as evident in his handling of the various communication businesses, where he formulate broad-based branding models for organizations, streamlining tangibles with the intangibles with a view to achieving distinct identity for corporate bodies, execute appropriate creative concepts for organizations based on their corporate objectives, products and services.
It’s also on palpable record that Eddy formulate and implement integrated marketing communications campaigns to achieve organizational objectives, execute editorial policies for specialized journals and publications including collation, editing and presentation of special reports, interviews and representative photographs. Based on industry dictates and trends, formulate marketing policies to propel deposits and sales.
Ademosu gave his best as Group Executive Officer (GEO), MC-Clique Brands Associates, a brand/communication consultancy outfit, Eddy has been, prior to his present assignment, the Group Head/AGM, Corporate Communication with the then Intercontinental Bank Plc (now Access Bank Plc), Senior Corporate Affairs Manager with Union Bank of Nigeria Plc. He had also been the Head, Corporate Affairs Department, Wema Bank Plc with over-sight responsibilities for formulating and executing Public Relations policy/programmes.
For Eddy, ideas rule the world and they possess the propelling force for changing institutions and nations for greater good. Through the attainment of academic exploits and corporate governance, he has been able to garner such fine ideas that are desirable for turning societies around.
The highly scored Eddy is a first class genius by any dipstick! His luster dumbfounds as it inundates. Its sheen permeates exceedingly attracting to itself galaxies of men and women.
The prayer, as he celebrates his birthdate is that his tribe of great men should spread throughout this clime.
By Triangle News Media